Five Doctors Go Hunting
Five doctors - a general practitioner, a paediatrician, an internist, a surgeon, and a pathologist - decided to take a weekend trip and go duck hunting.
Soon after they were in their duck blind, a bird flew over and the general practitioner said, “I think that is a duck,” and so he took aim and slowly squeezed the trigger…but then he lowered his rifle and said, “I better get a second opinion.” “Back of the line,” said the group.
Another bird flew overhead and the paediatrician said, “I think this one is a duck too,” and he took aim…only to lower his rifle and say “but that duck might be a mother have baby ducks somewhere.” “Back of the line,” said the group.
A third bird flew overhead and the internist shouted, “That looked like a duck, etiologically classified as Animalia, Chordata, Aves, Anseriformes, Anatidae, based on the size, I am judging it to be a male, with an estimated weight of…” Before he could finish his thorough assessment or raise his rifle, the bird was gone. “We do not need to hear all that gibberish. Leave it to me,” said the surgeon.
Then a fourth bird flew overhead and the surgeon immediately raised his rifle and with no hesitation shot the bird out of the sky. He then turned to the pathologist standing next to him and said, “now go find out if that was a duck.”
New design pattern: Livatars
“Livatars,” a Portmanteau for “live avatars,” is a pretty simple concept: Take a traditional headshot and make it subtly animated so the person in it appears alive. It’s an homage to the living newspapers in Harry Potter and player popup profiles that appear on tv during sportscasts. We tried this on Aviary’s company page and have gotten great feedback on it from people who stumbled across it by accident.
I wouldn’t even call it a pattern yet, except I just noticed it has also popped up on wefollow’s company page as well. They did a more technically elegant implementation than us (if you don’t care about IE7-8 support): We used animated gifs and they used HTML5 background video with a CSS vector mask on top of it.
Benefits over a traditional headshot:
- Not boring, without being too over the top or trying too hard. It will probably make the viewer smile when they notice what’s going on.
- Makes the people in the photo that much more relatable.
- Seeing one makes you want to see a photo yourself alive on that page as well. What better way to unconsciously recruit?
- Simpler to implement than other about page easter eggs: Just record a few seconds of video of someone standing still and loop it back and forth.
The trick is to shoot for subtlety and have everyone try to stand completely still when you record them. You want the viewer to do a double take when they think a static snapshot blinks at them out of the corner of their eye as they quickly scan a page.
This is so cool